You’ve heard of dry January, but do you know about ‘Veganuary’?

Veganism is taking the world by storm, to such an extent that January has been rebranded as Veganuary, encouraging people to try a plant-based diet and thousands are taking part. London’s super cool vegan restaurant by CHLOE is in its element, with a whole month of activities lined up.

New York’s hippest Vegan hangout by CHLOE opened its London branch in Covent Garden this time last year, and the plant-based restaurant is making waves in the city’s food scene. With Veganuary more popular than ever this year, by CHLOE is inviting Londoners to join in with its fun and informative events.

Firstly, by CHLOE have launched their twist on the ‘Full English’. The Full Brekkie plate includes maple carrot bacon, jack fruit sausage, scrambled tofu, smoky cowboy beans, roasted plum tomatoes, whole shiitake mushrooms, a toasted buttered vegan English muffin and some home-made Beet Ketchup to boot. Phoaw! It’s all yours to enjoy for £11.50 – 50p of which will be donated to the Veganuary charity. The Full Brekkie is in full flow until 31st January.

Customers can also enjoy a new Mac Monday initiative during January and receive a free small Mac N’ Cheese when they purchase a burger, sandwich or salad between 12pm-5pm.

Throughout the month, there will also be free talks as part of by CHLOE’s partnership with the plant-based festival Vevolution, the next of which are happening as below.

To discover more, including details of talks on how to build a thriving plant-based business (16 January) and how veganism is reshaping the fashion industry (23 January), as well an ‘end of Veganuary’ party, go to